We want to thank all of our collaborators, apparel models, and customers for a wonderful 2017. Wishing you all a safe and festive holiday season.
We've had a busy and exciting year! At this time last year, we were finalizing product photos and uploading content to our website in preparation for our store launch. Our website had been three years in the making. We finally had the time (and savings) to launch the designs we'd been sitting on for so long - this felt pretty damn good! A lot of work goes into Kootz Rootz behind the scenes. Our website development, copy writing, social media and blog content, apparel designs, photo shoot planning and art direction are all done between the two of us. We are proud to say that all of our apparel is printed in BC, all of our models are from the Kootenays, and our online content and photography is always 99% Kootenay-focused.
Our year so far has been special for a number of reasons. Selling at the markets is always fun as we love chatting face to face with everyone that stops by. It's a chance to catch up with friends and family as well as meet new people. Our first outdoor market of 2017 was July in Fernie, and it was a great kick-off to the summer. The crowds at Nelson MarketFest in August were exciting and it was the perfect excuse to eat our way through Nelson's great food scene! We wrapped up the season at a pre-holiday market at our Kootenay home-base of Creston. We also had a blast at our first ever Pop-up Shop this summer, also in Creston, with our friends at Baillie Grohman Winery. Live music, food, a smokey wildfire haze, and of course, wine, made for a pretty magical night.
Collaborating and giving back are two of the best things about this gig. We're happy to report that we were able to donate to two great causes this year: The BC Wildfire Relief (via Red Cross Canada) in September and to the Love for Lewiston Foundation earlier this month. We want to give a huge shout out to all of our collaborators and fellow business owners that inspired us this year. We had so much fun working with them and sharing ideas. Thank you: William Tell Family Estate, Baillie Grohman Estate Winery, Mountain Bite, Kicking Horse Coffee, Asteria Tea Co, Naked Snacks, Timber Child™, Snugglee Bug Knits, Justine Celina, Lisa Nicole Music, Christy Vanden (musician), Five + Pines, Aaron Theisen (Whiskey Ginger Media), The Raw House, and Bohemian Spirits!
Our photoshoots are fast-paced and busy but always full of laughs. Thank you to all of our babely Kootenay models! Our models were super enthusiastic and so easy to work with. I guess our bribes of campfires, food, and boozey drinks worked!? We even had a number of adorable Kootenay models of the four-legged variety join in the fun. We are especially thankful to our friend (and photographer) Justine, who is always open to working with our vision, sharing her business knowledge, and mixing us a mean Sangria in the warmer months! We were able to have Justine on two of our biggest shoots: We shot our Summer apparel at East Shore Kootenay Lake and our Fall/Winter apparel at beautiful Verdant Creek in Kootenay National Park. If you think that wearing a t-shirt in the mountains at the end of October is a big deal, let me tell you about the mosquitoes at Kootenay Lake in June. If you're from the Kootz - well then, YOUUU KNOOOOW!
More details to come on new projects and collaborations in February, when we celebrate our ONE YEAR IN BIZ!
Over the holidays we hope you get to enjoy some outdoor time with friends and loved ones in all that beautiful fresh snow. Take some time to reflect on the year that was, good and bad, and set positive intentions for the new year ahead! I know we are!
Keep on adventuring,
Leah and Kelsey